HISTORY OF IOIC

1974

BAIE appoints its first female president, Rosemary Jude.

1976

A BAIE survey asks members if they want to see the association change its name, widen membership to embrace other disciplines and amalgamate with other comms organisations. All members say no.
The survey also highlights the shift in role from editor to communicator.

1978

The first winner of BAIE’s Communicator of the Year programme is The Spastics Society.

Long-established house journals are seen as inoffensive, but ineffective company propaganda. Some organisations begin producing tabloid, Fleet Street-esque newspapers, often with the support of the new breed of specialist agencies asking chief executives more challenging questions and publishing provocative readers’ letters.

IN THE WORKPLACE

1970

The Equal Pay Act requires men and women to be paid the same for the same work. Five years later, the Sex Discrimination Act 1975 promotes equality and establishes the Equal Opportunities Commission.

1971

American computer programmer Ray Tomlinson invents electronic messaging, aka email, using the @ symbol for the first time during developments.

1976

Shugart Associates introduces the 5¼-inch floppy disk.

1976

Apple Computer Company is founded on 1 April by Steve Jobs, Ronald Wayne and Steve Wozniak, and its debut product, Apple 1, designed and built solely by Wozniak, goes on sale in July.

WORLD EVENTS

1970

The modern feminist movement moves forward with the publication of Germaine Greer’s The Female Eunuch

1973

Britain enters the common market in 1973, creating a new European block with a higher population than the US.

1979

Margaret Thatcher becomes the UK’s first female prime minister.